NPR: Facebook better than Twitter

National Public Radio conducted a study of its own Twitter users. It found that its Twitter audience mostly got their news online and prefer hard, breaking news. Yet NPR’s Twitter followers didn’t click on links as much as its Facebook fans, and Twitter only delivered less than one fifth of the traffic to the NPR site than Facebook.

Chew on that a bit.

Lessons from NPR’s Twitter study (

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10 2010

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