Using a global site to drive local traffic

The Nieman Journalism Lab tells us of an experiment NPR did on their Facebook page. A little known feature is that some posts can be geotargeted to certain areas. Their experiment involved taking one story a day from the local Seattle affiliate and only posting it on Facebook for people in the Seattle area. Considering that people more likely follow the NPR national Facebook page rather than the local KCLU Facebook page, this reached more Seattle followers and drove more traffic to the local affiliate.

How NPR drove traffic to a local station by geotargeting stories on Facebook (Nieman Journalism Lab)

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02 2012

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